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Imagine if I told you that I was creating a drink to compete with Coca-Cola, but that I was going to sell it in smaller quantities, for more money, And according to a group data, it tasted objectively horrible. Want to invest? no [as if that was a surprise]
Selling this thing sounds like it’s doomed to fail even before it is launched, let alone beat Coca-Cola. But when this happened for real, rather than its downfall, all these characteristics ended up being central to its success. The name of the drink was Red bull…
logic vs. psychology - part 1
Selling this thing sounds like it’s doomed to fail even before it is launched, let alone beat Coca-Cola. But when this happened for real, rather than its downfall, all these characteristics ended up being central to its success. The name of the drink was Red bull…
[p.s. part 2 releasing on Friday!! stay tuned!]